Former Olympic saxophone champion, Craig Ainsley turned to directing when he accidentally walked into the Arts & Sciences production office thinking it was a tanning salon. Since then his work has spanned TV, film and advertising.
He has impeccable comedic sensibilities most recently showcased in his latest work for the re-brand campaign for Wilkinson Sword. This campaign received high praise from viewers getting Pick of The Day in David Reviews & Ad of the Day in Campaign. He has also directed work for clients such as The Fork, Flora & Fiverr.
In addition to his advertising work, he has written and directed several successful comedy shorts that were screened on the BBC and Nowness, as well as at the prestigious Palm Springs and Austin film festivals. Five of his short films got a Staff Pick from Vimeo.
He was also a writer on BBC’s Have I Got News For You, and his comedy pilot ‘Agency’ (a sitcom set in an advertising agency), which he wrote and directed, did the rounds among agency folk after being featured in the British Comedy Guide, who called it “scarily accurate and hilarious.”
Before directing Craig was a Creative Director at Mother London for 7 years, where he ran the in-house wrestling team and made award-winning work across many clients, including MoneySupermarket and Dubai Tourism.