When women were the 8%, Fiona McGee was the 1% taking home metal from Cannes, D&AD, AWARD and LIA. But for Fiona, it has never been about gender, it’s been about the work. She’s helmed big campaigns in every category from cars, to banks, to a Cannes Lion spot for Selleys. In an industry that churns directors and concepts, Fiona has clocked her 4th year directing ING’s brand ambassador parody starring Isla Fisher. Before advertising, Fiona studied fine arts at COFA and made documentaries, both of which shape her authentic and striking visual style. When working at Cherub Pictures as a production assistant she observed Aussie film legends Rowan Woods (The Boys), Shirley Barrett (Love Serenade) and Andrew Dominik (Chopper, Assassination Of Jesse James). After attending AWARD school she worked on agency side, and started directing commercials, refining the concept down to its core truth, then building her approach. Traversing comedy and drama, narrative and documentary, deep insights about people define her storytelling. Fiona knows the more you talk about film, the less moving it is, so we’ll let her work speak for itself…
Select Press-
“A Force to Be Reckoned With” in Gabberish
“Australia & New Zealand Special: Fiona McGee” in Shots