McNaughton is known for his distinctive comedy performances as well as crafting visually striking cinematic worlds. His lifelong love of film informs the elevated aesthetic vocabulary and the memorable characters that are emblematic of his work.
His filmmaking sensibilities, while often comic, are not confined to humour in their expression, with a rich visual execution that makes his work stand out from other filmmakers. McNaughton’s approach can be seen in the wildly entertaining 2023 Morrisons’ Christmas commercial featuring a chorus of oven gloves singing the 80’s hit “Nothing’s Gonna Stop Us Now” by Starship, his viral, award-winning turn for MoneySuperMarket “Dirty Dancing,” starring Skeletor and He-Man as improbable dance partners, and the slapstick, deadpan comedy of Little Caesars “Fainting.” Indeed, no stranger to North America, as well as Little Caesars, McNaughton has already garnered awards for his work on Fox Sports and H&R Block, among others.