Alex Prager Shoots Rosalía’s New Balance Global Ambassador Launch
July, 16th 2025
New Balance’s latest global ambassador, Rosalía, stars in a five-part campaign launching the sneaker brand’s new 204L sneakers. Created by the agency American Haiku and photographed by Alex Prager, this stylish campaign was designed to unfold like cinematic chapters of one cohesive story, with Rosalía delivering New Balance fashion and culture on a road trip beginning at New Balance’s Boston HQ.
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