Alex Prager Turns Awkward Moments Into Stylish Scenes For F&F

Director Alex Prager returns to F&F to helm more films in their “Style It Out” campaign 👗 Created by BBH,…

Alex Prager Turns Awkward Moments Into Stylish Scenes For F&F

September, 25th 2025

Director Alex Prager returns to F&F to helm more films in their “Style It Out” campaign 👗

Created by BBH, these films showcase F&F’s Autumn/Winter designs with simple scenes full of powerful images and stylish, iconic moments.

Featured in Little Black Book, AdAge, Creative Salon, and Campaign