Hannah Pearl Utt Directs Stoner-Friendly Mike’s Hot Honey Brand Launch

“You’re Not Stoned, It’s Just That Good” is an incredible tagline created by Nick Kaplan’s Another Thing for Mike’s Hot Honey’s first-ever brand launch. Directed by indie filmmaker Hannah Pearl Utt, the campaign taps into the brand’s obsessed fan base, who are down to drizzle the spicy liquid gold onto any and all foods. 

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