LEPAC Director Quentin Deronzier Tackles Gen Z’s Deadly Distraction In Powerful New PSA

In “Love Story,” teenage boys navigate young adulthood, love, and driving when tragedy strikes. Director Quentin Deronzier, Project Yellow Light,…

LEPAC Director Quentin Deronzier Tackles Gen Z’s Deadly Distraction In Powerful New PSA

April, 02nd 2025

In “Love Story,” teenage boys navigate young adulthood, love, and driving when tragedy strikes. Director Quentin Deronzier, Project Yellow Light, and The Martin Agency deliver a sobering tale of young love gone awry in this highly effective PSA.

An AdAge Creativity Editor’s Pick, SHOOT’s Top Spot of the Week, and featured in Campaign and LBB.